Our Story

Growing up, we shared everything. A bedroom, a sense of humour, and a wardrobe. Passing a piece to each other was never just about clothes. It meant I saw this and thought of you.

As we got older, we kept walking into stores and leaving empty-handed. Everything felt too young, too fast, or too forgettable. So we stopped waiting for someone else to make them, and built Clara & Mae instead.

Our Mission

We wanted pieces that actually worked. For a real day, a real life, a real woman. Clara & Mae exists for every woman who wants to feel something when she gets dressed. Not just dressed, but herself.

Our mission is simple: to curate clothing that earns its place in your wardrobe and stays there.

Our Collection

Every piece at Clara & Mae has passed one simple test: would we pass it to each other? If the answer is yes, it earns its place here.

From effortless everyday pieces to those quietly special ones you reach for again and again. Each item is chosen with care, with real life in mind, and with the woman wearing it at the centre of every decision.

Our Promise To You

We know what it feels like to want something that fits your life, not just your size. That's why we're committed to pieces that move with you. From the school run to dinner, from Monday to the weekend, without asking you to be anyone other than who you already are.

Every order is packed with the same care we'd put into something we were passing to each other.

Looking Ahead

Clara & Mae is still growing. And as it does, our focus stays exactly where it started. On quality. On authenticity. On the woman standing in front of the mirror who deserves to feel something.

We're two sisters who built this from a shared wardrobe and a simple idea. We're not going anywhere.

With love,
Clara & Mae 🤍